Are we in an over-hyped AI bubble or are we underestimating the potential of AI?
You cannot go far in the online news without seeing another article on AI, and often these are taking one side of a story and to sell, the extreme end of that side.
These extreme views don't help the average person trying to make decisions about using AI in their business. Because the question about a bubble or potential is the wrong one for them - the real question is "How can I demonstrate value from AI in my business".
It gets away from the arguments about what frontier model is best, whether CompanyA is overvalued or PersonB has too much power - these are all interesting and for another day, but irrelevant for your business.
Start with how we approach any engagement - what is the problem. Then educate yourself on what AI can deliver, and see whether your problem can be solved and make you money.
But where to start. There are several areas from our experience that pay off. If your business has a lot of legacy data or knowledge (in particular messy data or data silos), many repeated tasks/processes, or your workday is full of administrative 'stuff' rather than strategic work, AI can help materially. For example, AI can automate customer inquiries, streamline compliance checks, or extract insights from large datasets, leading to productivity gains and cost reductions.
So don't worry about any AI bubble or AI taking over. Instead focus on AI's potential within your business to make it more profitable than your competitors.